PR: Work has begun on a large-scale seed to sale cannabis operation in Alberta

For Immediate Canada Wide Release
December 19, 2017
Work has begun on a large-scale seed to sale cannabis operation in Alberta
Freedom Cannabis announces plans to become one of the largest Licensed Producers in Canada

A new cannabis facility in Alberta has the potential to become one of Canada’s largest licensed producers.

Co-founder and CEO of Freedom Cannabis, Gianfranco Potestio announced today that work is underway on Freedom’s massive cannabis grow and production facility in Acheson, Alberta. Situated on 56 acres in Parkland County the 125,000 square foot operation is slated to grow to 375,000 square feet by 2020 with expansion potential of over 2 million square feet with market demand.
The enterprise was co-founded in 2016 by Mr. Potestio along with Troy Dezwart and Julie Girard-Potestio. As the key management team they have assembled some of Canada’s top industry experts skilled in cannabis licensing, cultivation, law, finance, and pharmacology to execute their sustainable and scalable business plan.

The growth potential for the cannabis industry is phenomenal. After legalization in July of 2018 the economic impact for recreational and medical cannabis in Canada is predicted to exceed 22 billion dollars* (Deloitte, 2017). “Based on current production, the demand for cannabis over the next few years will far exceed the available supply. The timing is perfect for Freedom to enter the market and capitalize on the exploding demand for premium quality cannabis products.” said Potestio.

Currently there are over 70 licensed producers in Canada. Getting their new facility operational is a vital step toward obtaining a license to produce cannabis.

Freedom is well positioned to do just that according to President and co-founder Julie Potestio. “Our licensing application through Health Canada has been proceeding under the guidance of experienced experts who have been successful in obtaining licenses for a number of other producers. Now that the facility is under construction we anticipate being licensed by next fall and producing cannabis shortly after that.”

Freedom Cannabis believes their unique growing method gives them a competitive and sustainable advantage. The growing method they use is called the Isolated Growth Strategy. By this method seedlings and plants are grown in smaller rooms varying in size from 1000 to 2,500 square feet. The isolated grow rooms allow for optimized environmental control of temperature, humidity, light, water, and nutrient supply to foster higher yields and superior quality. The segregated grow rooms also mitigate the potential spread of disease to a whole crop, unlike the “sea of green” method commonly used by other growers where one diseased plant can wipe out an entire crop potentially losing millions of dollars.

Freedom Cannabis promises to be a different kind of cannabis company committed to a purpose driven business model. Future plans include compassion and care programs for those in need who are unable to access medicinal cannabis. Freedom Cannabis is also creating a corporate culture of inclusion to inspire their people and offer opportunity for growth and advancement from within.

Co-founder and COO Troy Dezwart believes their culture will make the difference. “We exist to give people the freedom to live their best lives. A life where they are free to heal, soar and relax. He is convinced when he says, “Our dynamic team, superior grow methods, brand marketing and values-driven culture will ensure success for Freedom. We see an opportunity to be on the ground floor of a burgeoning and lucrative industry that can benefit so many people.”
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Media contact:
Bronte Valk
Direct: 780-652-2347
Phone: 780-652-1311